about

de rijke rodríguez

daniella

Background

I’m a UX researcher and designer working at the intersection of justice-centered design, systems thinking, and service design. I approach R&D not as a way to solve isolated problems, but as a practice of asking better questions—about power, narratives, and the systems that shape the contexts involved.  

My background in volunteer projects, UX design, communications, and advertising allows me to work across institutional, corporate, and grassroots contexts with ease. I tend to see research and design as regenerative practices: rather than extracting insights or reinforcing existing patterns, I work to surface barriers and enablers of change, co-create narratives, and make space for new perspectives.

For me, R&D is not just professional practice but a commitment towards the repair, reciprocity, and the long-term wellbeing of our global society.

Currently based in Amsterdam, The Netherlands.

Experience

UX Design & Research Assistant
Citizen Voice (TU Delft)

May 2025 - October 2025
𖡡 Delft, The Netherlands

UX Lead
Slingshot-Effect

August 2022 - October 2025
𖡡 Remote

UX Designer (Intern)
Lumico

October 2023 - December 2023
𖡡 Stellenbosch, South Africa

Senior Account Manager | Head of D&I LATAM
Publicis Global Delivery

April 2020 - May 2022
𖡡 San Jose, Costa Rica

Communications Specialist
Democracy Lab

January 2020 - November 2020
𖡡 San Jose, Costa Rica

Community Manager (Intern)
Havas Tribu

June 2019 - April 2020
𖡡 San Jose, Costa Rica

Ad Ops Specialist
Amazon

June 2018 - February 2019
𖡡 San Jose, Costa Rica

Education

B.Sc. User Experience Design
The Hague University of Applied Sciences

September 2022 - October 2025
𖡡 The Hague, The Netherlands

B.A. Advertising & Multimedia Production
Universidad Latinoamericana de Ciencia y Tecnología (ULACIT)

September 2017 - July 2021
𖡡 San Jose, Costa Rica